The Power of Positioning Differentiation and Brand Equity in Marketing

Positioning Differentiation and Brand Equity is triangle type of powerful marketing.

In positioning you plant your position in the mind of your customer in order to create a knowable identity of yourself. So we may also call positioning as identity creation.

This identity creation will not achieve its goal if you don’t support with the fact of how you differ from other. And this is called as differentiation.

With differentiation, your positioning will get its credibility in the customer’s perception.

Positioning which supported by strong differentiation will result in powerful brand integrity. Brand integrity will then also result in brand image. And brand image will finally strengthen your determined positioning.

So all those three aspect of marketing will finally come in a circle.

When we are talking about marketing strategy, we should bear in mind these three aspect.

From now on you should determine your position in front of your customer among other producers. What will your customer see in you?

After that you need to think some quality that you have that might be different from other producer’s quality. Why should your customer choose to buy from you instead from other supplier? What is your uniqueness?

If these two aspects have finally planted in your customer’s mind then automatically you will have a brand equity in your customer’s mind. What do they believe in you? They somehow have a belief that you are capable in a certain area.