What is the main factor to keep a business alive?

There are many important things in a business, but what keep the business alive is the customer. No doubt that the customer is the main factor to keep your business alive. A business become a business in the first place because it has transaction between buyer and seller. Steve Schneider once said "You can have the best product in the world, but if you can't market it, it is not going to matter to anyone but yourself.'' It is obvious then, even if your company have a graduate from the top university in the world, or have all the funding in the world, have a great mindset for building a business, having the best location for your business, the greatest products, and the most motivated and well trained staff, and you can be an amazing salesman but without those product being delivered to your customer, then your business in nothing. On the other hand, if you are having a great customer base then you also have a lot more business opportunity than you could ever do on your own. So, if you are good at marketing your business and you have a great base of loyal customers, people who know and trust you, people who are now your friends, people who you have developed a great professional relationship with over time, who are already doing business with you, and who are already sold on the job you are doing for them, you have a tremendous sales force for your business. So if your customers are your most important and priceless business asset, knowing how to cost-effectively attract them in large numbers, then profitably convert them into loyal, renewing or repurchasing customers who will not hesitate in referring others to you, is the most important business skill you can possess.

Business opportunity and business tips in Zimbabwe: entering into the restaurant industry

Opening a restaurant in Zimbabwe may not be a good idea for business opportunity because eating out is not common, even among men in the urban areas. Travelers purchase soft drinks and prepared food, such as fried cakes, potato chips, roasted maize, and sugarcane from vendors. Only small amount population from a higher proportion of the white population regularly buys prepared meals and eats in restaurants. If you are anyway have plan to open restaurant as your business in Zimbabwe than there are some business tips that you might need to know here. At their Ceremonial Occasions, people of Zimbabwe would have certain food. Roasted and stewed meat is the food of celebrations; an ox, cow, or goat may be slaughtered in the rural areas, depending on the significance of the event, and may be accompanied by rice. Beer made from millet usually is prepared by women, and roasted groundnuts are served on special occasions. So if you are planning to open your business in Zimbabwe then the menu in your restaurant should also prepare those kind of meal. You can hope that people will order food from your restaurant when they are going to celebrate a ceremonial occasion.

Business opportunity in food industry in Zimbabwe

If you are planning to open up your business in Zimbabwe, there are things and customs that you need to understand. The opportunity to start your business in Zimbabwe is there, but the risk and challenge exist as well. For people in Zimbabwe maize is a kind of grain that they are mostly taken for consumption. So if you can learn about this maize maybe you can create a business opportunity regarding this maize and anything that relates with the maize. After grinding, the flour is cooked into a thick porridge that is eaten with green vegetables or meat. A wide range of green vegetables are grown in kitchen gardens and collected wild. They generally are prepared with onion and tomato and sometimes with groundnut (peanut) sauce. Bread is a staple in the urban diet but not as important in rural areas. Foods that are eaten seasonally include milk, boiled or roasted groundnuts, boiled or roasted maize, fruits, termites, and caterpillars. Dry land rice is grown in some parts of the country, but generally rice is not an everyday food. Entering in food business in Zimbabwe is something you can do but first you need to learn about their meal habit and about the characteristic of their meal.