Positioning is the way you place yourself in your customer’s mind. Positioning is a kind of way you want your customer see you or imagining about you.
Positioning is very important because it helps your customer to identify you clearly among others supplier or producers. Positioning determines your identity in the market.
Positioning can also mean your promise something to offer to your customer. By placing yourself into a certain are in your customer’s mind you also promise them that you are indeed capable in that area.
Positioning is very important in marketing but this can not stand alone. It must be supported by another way which I will discuss in my next posting.
1 comment:
Really nice blog about positioning.
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