I found recently how effective a free advertising website is. This is not coming from me but from Brian McCoy, a top internet marketer and works with industry leading MLM experts. He wrote:
“Many wonder if free advertising is an effective way for their website to get exposure. Contrary to what you might think, there is not an easy answer to this question. We know that advertising on television can be effective as well as radio advertising. We have seen many people use free advertising on classified websites that have had no success. On the other hand, we have also seen many others that have had tremendous success using free website advertising.”
Maybe this is what we all have been thinking about advertising and the using of website for advertising. What makes it different from one media to another? How do we sell our product to the right target audience?
According to Brian:
“One of the biggest reasons free advertising as well as paid advertising does not work for some is because most advertisers fail to send a clear and precise advertising message to their potential prospects. Make sure your advertisement is clear and concise. Your free ad must be "catchy" as most people do not enjoy reading or having to decipher through hundreds of different ads. Good advertising will be delivered best through high impact with a short message.”
See what Brian has suggested “high impact with a short message. This is a good clue for us to think about. We have to expose our advertising on many sites with clear and short message at a time.
For Brian, the bottom line is clear; “radio advertising works, newspaper advertising works, television advertising works, and free advertising works... all advertising can be very effective if utilized correctly.”
So our main task right now is to determine and give a lot effort on utilizing our advertisement any where correctly.
No comments:
Post a Comment